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Girls miss out on the lifelong benefits of physical activity and sport - 85% are insufficiently physically inactive and less than 1% have mastered basic sports skills by the start of high school.

Girls’ mental health is in crisis - Self-esteem & body image are major concerns, with girls often valued for how they look over who they are.

Dads are disengaged - From age 1, dads play less often with their daughters than their sons, with 70% of fathers underestimating the influence they have on their daughters.